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P R E S S R E L E A S E
ULD to website owners: „Deactivate Facebook web analytics“
ULD expects from website owners in Schleswig-Holstein to immediately stop the passing on of user data to Facebook in the USA by deactivating the respective services. If this does not take place by the end of September 2011, ULD will take further steps. After performing the hearing and administrative procedure this can mean a formal complaint according to sect. 42 LDSG SH for public entities, a prohibition order pursuant to sect. 38 par. 5 BDSG as well as a penalty fine for private entities. The maximum fine for violations of the TMG is 50TS Euro.
Commissioner Thilo Weichert, head of ULD: “ULD has pointed out informally for some time that many Facebook offerings are in conflict with the law. This unfortunately has not prevented website owners from using the respective services and the more so as they are easy to install and free of charge. Web analytics is among those services and especially informative for advertising purposes. It is paid with the data of the users. With the help of these data Facebook has gained an estimated market value of more than 50 bn. dollars. Institutions must be aware that they cannot shift their responsibility for data privacy upon the enterprise Facebook which does not have an establishment in Germany and also not upon the users.
To Internet users ULD offers the advice to keep their fingers from clicking on social plug-ins such as the “like”-button and not to set up a Facebook account if they wish to avoid a comprehensive profiling by this company. Profiles are personal information; Facebook is requiring its members to register their actual name.
ULD has published its privacy evaluation of website analytics by Facebook in German language on the Internet at
This analysis will be continued, that is extended and specified. Suggestions to ULD are welcome by e-mail to
For inquiries or in case of general further questions please contact:
Unabhängiges Landeszentrum für Datenschutz Schleswig-Holstein
Holstenstr. 98, 24103 Kiel, Germany
Phone: ++49 (0)431 988-1200, Fax: -1223